Rebuilding a B2B Beauty Brand for the American Market RUNDOWN Role: Marketing Creative • Copywriter • Editor, The Waxopolitan Focus: Brand Strategy • SEO • Product Marketing • E-Commerce • Education • Campaigns Channels: Website • Blog • Email • Social • Paid Media • Sales Training Key Work: U.S. brand positioning • SEO content strategy • Product collections • PDPs • Launch campaigns • Packaging • Training • UX Result: Helped build The Waxopolitan into a professional waxing e

Bringing Beauty Education Into the IKEA Experience RUNDOWN Role: Beauty Workshop Creator • Educator • Makeup Artist Focus: Curriculum Development • Education • Experience Design • Creative Direction Key Work: Workshop concept • Curriculum • Workbook design • Educational visuals • Beauty education • Live instruction Result: Created and delivered a four-session beauty workshop for IKEA Ulm, transforming professional beauty expertise into an accessible, interactive customer expe

For two years, I helped Dermalogica come into the modern age with their copy.

Building a Bold, Consistent Voice Across Every Touchpoint RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into acc

EDUCATIONAL CONTENT CREATOR AND COPYWRITER RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into accessible educati

Turning Complex Skincare Science Into a Consumer-Friendly Brand RUNDOWN Role: Beauty Marketing Creative • Copywriter • SEO Strategist Focus: Brand Strategy • Skincare Education • SEO • Product Marketing • E-Commerce Channels: Website • Blog • Search • Product Pages Key Work: Website copy • SEO content strategy • Skincare education • Ingredient education • Product storytelling • Concern-based content architecture • Consumer education • E-Commerce messaging Result: Built the co

How I Created SEO-Driven Beauty Content for eHow.com Role: Beauty Content Producer • On-Camera Host • SEO Content Strategist Focus: Beauty Education • Video Strategy • SEO • Content Production • Audience Engagement Channels: Video • Blog • Search • YouTube Key Work: Beauty tutorial strategy • Video scripting • On-camera hosting • Makeup, skincare, haircare & SFX tutorials • SEO blog content • Talent hiring • Location scouting • Production coordination Result: Created hundreds

I was approached by EpertRating.com to produce a complete makeup course complete with imagery, tests and 70 videos. From location...