Rebuilding a B2B Beauty Brand for the American Market RUNDOWN Role: Marketing Creative • Copywriter • Editor, The Waxopolitan Focus: Brand Strategy • SEO • Product Marketing • E-Commerce • Education • Campaigns Channels: Website • Blog • Email • Social • Paid Media • Sales Training Key Work: U.S. brand positioning • SEO content strategy • Product collections • PDPs • Launch campaigns • Packaging • Training • UX Result: Helped build The Waxopolitan into a professional waxing e

Creative Marketing, Brand Strategy & Relaunch RUNDOWN Role: Creative Marketing Manager Focus: Brand Strategy • Creative Direction • E-Commerce • Product Marketing • Customer Segmentation Channels: Shopify • Amazon • Email • Digital Marketing Key Work: Brand guide • Relaunch strategy • Amazon storefront redesign • Launch email strategy • Customer segmentation • AI product imagery • Creative direction Result: Built the strategic and creative framework for the True Sons product

Reimagining the E-Commerce Experience Through UX, Copywriting, and Customer Strategy RUNDOWN Role: Brand Strategist • Creative Marketing • Copywriter Focus: Brand Strategy • Product Marketing • E-Commerce • SEO • Campaigns Key Work: PDP strategy • Product positioning • Website copy • Customer journey • Amazon vs. DTC strategy • Launch messaging Result: Created a more cohesive product and digital marketing system designed to strengthen the direct-to-consumer experience. Juvia’

For two years, I helped Dermalogica come into the modern age with their copy.

Building a Digital Identity From the Ground Up RUNDOWN Role: Creative Marketing Manager • Brand Strategist Focus: Brand Strategy • Social Media • Content Marketing • Product Marketing • Creative Direction Channels: Instagram • E-Commerce • Advertising • Social Media • Video Key Work: Social media strategy • Content calendars • Product storytelling • Sub-line organization • Instagram strategy • Under-15-second ad videos • Creative concepts • Caption writing • Product education

Building a Bold, Consistent Voice Across Every Touchpoint RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into acc

EDUCATIONAL CONTENT CREATOR AND COPYWRITER RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into accessible educati

Turning Complex Skincare Science Into a Consumer-Friendly Brand RUNDOWN Role: Beauty Marketing Creative • Copywriter • SEO Strategist Focus: Brand Strategy • Skincare Education • SEO • Product Marketing • E-Commerce Channels: Website • Blog • Search • Product Pages Key Work: Website copy • SEO content strategy • Skincare education • Ingredient education • Product storytelling • Concern-based content architecture • Consumer education • E-Commerce messaging Result: Built the co

BUILDING A LUXURY CBD SKINCARE BRAND FROM TWO PRODUCTS RUNDOWN Role: Brand Strategist • Creative Marketing • Copywriter Focus: Brand Strategy • Creative Direction • Luxury Skincare • E-Commerce • Packaging Channels: Website • Product Packaging • Product Pages • Ingredient Education Key Work: Brand concept • Mood boards • Creative direction • Website architecture and layouts • Website copy • Product descriptions • Packaging copy • Ingredient glossary • Visual mock-ups Result:

COPYWRITING FOR THE WESTSIDE COLLECTION VIA TONI&GUY Twitter It was an honor to be chosen to help write for TONI&GUY's Westside Collection. This year's Collection saw a two-parter. "The Venice Project" and "The Desert Project." For this project, I collaborated directly with founders Zak and Caroline Mascolo. VIA TONI&GUY.COM "Inspired by the high mountains and deep valleys blending harmoniously, this collection features seamless cuts and a warm colour palette that tr