Creative Marketing, Brand Strategy & Relaunch RUNDOWN Role: Creative Marketing Manager Focus: Brand Strategy • Creative Direction • E-Commerce • Product Marketing • Customer Segmentation Channels: Shopify • Amazon • Email • Digital Marketing Key Work: Brand guide • Relaunch strategy • Amazon storefront redesign • Launch email strategy • Customer segmentation • AI product imagery • Creative direction Result: Built the strategic and creative framework for the True Sons product

Bringing Beauty Education Into the IKEA Experience RUNDOWN Role: Beauty Workshop Creator • Educator • Makeup Artist Focus: Curriculum Development • Education • Experience Design • Creative Direction Key Work: Workshop concept • Curriculum • Workbook design • Educational visuals • Beauty education • Live instruction Result: Created and delivered a four-session beauty workshop for IKEA Ulm, transforming professional beauty expertise into an accessible, interactive customer expe

Building a Digital Identity From the Ground Up RUNDOWN Role: Creative Marketing Manager • Brand Strategist Focus: Brand Strategy • Social Media • Content Marketing • Product Marketing • Creative Direction Channels: Instagram • E-Commerce • Advertising • Social Media • Video Key Work: Social media strategy • Content calendars • Product storytelling • Sub-line organization • Instagram strategy • Under-15-second ad videos • Creative concepts • Caption writing • Product education

EDUCATIONAL CONTENT CREATOR AND COPYWRITER RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into accessible educati

How I Created SEO-Driven Beauty Content for eHow.com Role: Beauty Content Producer • On-Camera Host • SEO Content Strategist Focus: Beauty Education • Video Strategy • SEO • Content Production • Audience Engagement Channels: Video • Blog • Search • YouTube Key Work: Beauty tutorial strategy • Video scripting • On-camera hosting • Makeup, skincare, haircare & SFX tutorials • SEO blog content • Talent hiring • Location scouting • Production coordination Result: Created hundreds

In my life as a Style Director, my question is always who am I speaking to? It’s about fashion and creativity, but my role is truly about...

I was approached by EpertRating.com to produce a complete makeup course complete with imagery, tests and 70 videos. From location...

BEAUTY AND FASHION EDITOR I was sought after by E! Online to be a freelance Beauty and Fashion Editor for their E! Style Collective during award season. The role included creating organic, branded content for COVERGIRL, Pantene, OLAY, and Crest 3D White. I helped produce educational beauty training videos, presentations, and digital and printed content for their platforms. I adhered to tight deadlines and editorial schedules for numerous tutorials, videos, celebrity interview